Bourbon and Scotch.
What is this country coming to?
This is the land of rye, and until we unite under that banner, the Jets are doomed to fail. Mark my words!
Rye hasn't done itself any favours in past. Much of the Canadian Rye wasn't really even all that much Rye, rather corn masquerading as rye. It is changing for the better but isn't there yet.
Also grade 10 still lingers in the subconscious and that is surprisingly difficult to overcome. Oh Canadian Club, what you did to me...
as i (think) i stated before, i'm hearing that aging is now faux aging i.e. heat aging for the initial period so that it has "12 year" flavour.
Yes, many changes in the bourbon industry to speed along the "flavouring", none of them good. Age statements dropping like flies, fancy but meaningless marketing words take their place. "Processes" being invented to get a flavour infused into the product to mimic what aging did previously but now results in an inferior product at the same cost as previously. Not good.
The rum industry is going through the same process though they've not been encumbered or restricted by age statements previously except voluntarily. Though there were many rums that specifically stated an age, far too many of these are now "approximations". Flor de Cana is an excellent example - label used to state Flor de Cana
7 years now states Flor de Cana
7. Worse the rum industry has been adding glycerin, sugar and vanilla to make it's products taste "smoother". Not more like rum, but more accessible to more people. Again, in and of itself not so bad, but when you have a product that used to be a rum that was aged for 21 years and was just rum from a cask = good. Now you have a rum that has been aged for some amount of time (no one can tell you for sure anymore), presumably in a cask and has added sugar, vanilla and glycerin, well, you're no longer really drinking rum.
Booze has always been about the marketing but the marketing used to be about delivering a quality product. Now it's about delivering a higher profit margin for a marginal product. Big boo on that. For many though it is irrelevant because they drink booze to get drunk or simply just enjoy mixed drinks. I do both of those on occasion and am perfectly happy with an inexpensive mixer. But most of the time I drink for the flavor and want a high quality product, yet so many of those products are now being compromised. It's not a good thing.
And yes, the Winnipeg Fire Department does indeed rock.