From a business perspective, I understand this logic. As a fan, I hate it.
In order to voice my displeasure with the direction of the team, I'm supposed to give up my season tickets. Until this year, there would be a line of people waiting to snatch them up, and at a higher cost, which actually benefits ownership. I give up my seats, changes are made, and then as a 9 year STH I'm out on the street when things eventually do turn around?
I've had to eat tickets for the first time this year, and a lot of other STHs I know have as well. I've sold for less than face on more than one occasion. While that doesn't affect the team's bottom line, it does show that demand isn't there. The demand/interest in the team is definitely down, the building is rarely full, concessions have to be down, and the pro shop is always empty. None of those things are a good look, and as a businessman, Jacobs knows that.
Success is cyclical. Sometimes to make sure you're there for the highs, you have to stick with it through the lows, too. I get that the best way to voice your displeasure is with your wallet -- but when you have a lot of time and money invested as a STH, it's not that easy to just walk away.