I have worked for in a few offices/for people in the past who get bombarded with emails, phone calls, and letters throughout the year; much like I'm sure MSG/the Rangers/Dolan do. There are several ways you can actually get your message heard through the white noise:
- Your message is unique, particularly well written, or is conveyed in a way that catches the eye of the person reading it. This usually has more to do with chance and the particular person reading it than anything within your control. Though if you write a ****** letter, your message will undoubtedly be thrown in the garbage.
- Persistence. Be the 'annoying' person who sends a letter every day for a year. Call every single day. Not always the best route to take - but in extreme cases, it can at least get your message delivered. Downside is you may come off as a crazy person, limiting the impact of said message.
- Quantity. In my opinion, of the options that don't set you back monetarily, this is often the best route to take. If you were able to organize a sizable group of people to all send letters or make calls with the same exact message, often times the general message will be delivered. It cuts through the din of all the other random interactions and catches the attention of those who are filtering through the messages before they reach your target audience. Obviously you need more than just a few dozen; for this to be effective, depending upon the frequency with which the target is contacted on a daily basis, it could need to be anywhere from 50 to several hundred or thousand.
- Quantity and quality. Organize season ticket holders to make these calls / write these letters. The message will mean more coming from them. Make sure the ST holders also contact their sales reps and deliver the same message. If you have their sales reps all coming back with the same issues, it can get someone's attention.
- Buy a single share of stock in MSG company / Cablevision. Likewise, your message coming from a shareholder means more than a random fan. If you are really ambitious, attend the shareholder meeting if possible and make a fuss.
- Get media attention. Send your letter (addressed to Dolan) to Rangers beat writers. And encourage other people to do the same. Seriously. I would bet that it could catch their attention enough on a slow day to potentially be written up - especially if you get a number of people to do the same. Provides some controversy and conflict, which, unfortunately, reporters are always looking for to a degree.
Personally, the two routes I would choose are quantity (and quality if you know ST holders or shareholders) and media attention.
But whatever you decide to do, here you go:
http://www.themadisonsquaregardencompany.com/our-company/leadership/james-l-dolan.html
Madison Square Garden
Two Pennsylvania Plaza
New York, NY 10121-0091
General Information
212-465-MSG1 (6741)
Investor Relations
212-631-5422
[email protected]
http://www.cablevision.com/about/leadership/james_dolan.jsp
Cablevision Systems Corp.
1111 Stewart Avenue
Bethpage, NY 11714-3581
516-803-2300 (Main)
Bret Richter
Senior Vice President-Financial Strategy & Development
Cablevision Systems Corp.
[email protected]
Ken Martin
Director, Investor Relations
Cablevision Systems Corp.
[email protected]
http://rangers.nhl.com/club/page.htm?id=55322
NEW YORK RANGERS HOCKEY CLUB
2 Pennsylvania Plaza
New York, N.Y. 10121
PHONE: 212.465.6000
EMAIL:
[email protected]
RANGERS SEASON SUBSCRIPTIONS
PHONE: 212.465.6050
EMAIL:
[email protected]
These last few may be a bit outdated, but here you go anyway. If they are wrong, you can typically guess the correct email on a few tries; just use different combinations of first and last name/initials. Everything after the @'s should be up to date for these media outlets as far as I am aware.
New York Daily News:
Pat Leonard -
[email protected]
New York Post:
Larry Brooks -
[email protected]
New York Times - Slapshot blog
Jeff Klein -
[email protected]
The Record and Herald News
Andrew Gross -
[email protected]