Jussi
Registered User
If the NHL owners really wanted to play hardball, they could host a World Cup every four years during the two weeks of the winter Olympics. Shut the NHL down at the same time... they'd control all telecasts and rights, keep the profits and screw the IOC out of some of their broadcast audience.
If the NHL would shutdown, the NHLPA wouldn't fly with that idea. It's already known they want to play in the Olympics. Everybody knows the World Cup is all about bringing money fro the NHL and the NHLPA. Olympics is about representing your country.