Rumor: Images of a possible third jersey posted on Reddit four months ago.

[Hale The Villain]

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These were logos used in a marketing study during the Melnyk era (2017ish if I recall). This might be an acid flashback, but I remember it coming out that the 3D logo actually was most preferred. Which seems to be contrary to most of what is stated online on Sens "social media", but it's also possible we are an echo chamber.

I suspect the original logo is significantly preferred among those who grew up with it and/or remember it being the team's logo, while younger fans prefer the more modern 3D logo.

I've always thought this one was a nice merger of the original Sens logo and the more realistic looking 3d logo:

Mostly because it got rid of the stupid "wings" that make no sense as a cape, actually connected the crest with the helmet and made it all much cleaner.

 

[Golden_Jet]

I suspect the original logo is significantly preferred among those who grew up with it and/or remember it being the team's logo, while younger fans prefer the more modern 3D logo.

I've always thought this one was a nice merger of the original Sens logo and the more realistic looking 3d logo:

View attachment 1003319

Mostly because it got rid of the stupid "wings" that make no sense as a cape, actually connected the crest with the helmet and made it all much cleaner.

Not even close to as nice as current one.

 

[frightenedinmatenum2]

https://www.ebay.ca/itm/316582417709

Here is an example of a prototype jersey for everybody wondering if Chris Neil is actually coming out of retirement.

 

[Bileur]

Throw it in the trash with the Charge team name.

 

[Ivan eht Demidov]

We should have never listened to the "more gold" people

... *ahem*

 

[frightenedinmatenum2]

Throw it in the trash with the Charge team name.

The Charge name and branding is so baffling, that the only explanation is that they consulted with a hip and arrogant marketing agency who refused to show the logo to hockey fans. Or there had to be a meddling owner who really loved the Flames. I don't know how they don't get how confusing the branding is. If I didn't know anything about the PWHL and I saw that team branding, I would assume it is for a Calgary team, or a farm team for the Flames.

The Calgary vibes this jersey is getting come down to the colour balance in the photo. If you look at the mockup, that artist almost certainly used the proper colours from the Senators style guide, and it doesn't have a "ketchup and mustard" look.

 

[Emerica]

... *ahem*

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All these are good. That 2nd one with the current 2d logo would be *chef’s kiss* as a third. It was really that simple

 

[frightenedinmatenum2]

... *ahem*

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Vegas basically stole our look. Which in their defense, we hadn't used for a decade at that point.

You can take most Vegas jerseys and slap a Sens logo on them.

That's an alt universe if the Alfie group successfully purchased the team in the summer of 2018.

Granted, that red and gold aren't the exact Pantone shades we use, but it's pretty much the same thing. It's as egregious as Tampa cosplaying as the Leafs - but I guess we left the look dormant for so long that I can't be as mad about it. Their entire look is basically "just remake that Senators third jersey", except they used grey for the primary to throw people off from the long game of becoming the Las Vegas 2006 Ottawa Senators.

Even from a branding POV, the idea that they were going to have a gold helmet. I guess when you have 31 teams some elements are going to be re-used, but that's something that the Sens should have pushed back on. Their branding is so close to Ottawa. They even had to try to take both our franchse players.