Then the homework is to make it profitable. And invest more money. Right now we see the clubs with a budget of around €5 million or a bit higher. With such sums, European club hockey will always be meaningless. I am sure you know Hruby´s words of a need at least €15 million to be even competitive.
But where to find this money? TV rights in Europe? Laughable. Also in KHL the numbers for TV rights is in some cases almost nothing.
Transfers? Its not soccer.
So it is only on sponsors. And who wants to feed a team with millions every year? There are some fanatics, but only few.