If you were voted for NHL Commissioner for a day, how do you market the NHL?

[sawchuk1971]

I have noticed several threads about the failure of the NHL to market itself.

If you were voted NHL commissioner for a day, what kind of ideas you have to better market the NHL?

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[Barry Amsterdam]

i would ask the genie for 3 more wishes

 

[Svencouver]

Auston Matthews on talk tuah

 

[JoVel]

Logan and Jake Paul

 

[x Tame Impala]

Better hype videos like we had in the 90's, 2000's. They made the NHL feel like it was a super fast, super physical, awesome game to watch.

Now we get videos about scrawny 20 year olds not wanting to tip their barista

 

[JESSEWENEEDTOCOOK]

i would get rid of the goalie position and instead have several lines denoting a certain amount of points for each goal based on distance. I’d also ban checking and fighting

 

[miscs75]

No more shootout and remove the visor rule.

Now we get videos about scrawny 20 year olds not wanting to tip their barista

It’s not Factor’s fault the drive thru at Timmy’s wasn’t a standard size.

 

[WarriorofTime]

First I'd redo the Stanley Cup Playoff ads. They look like they are marketed towards NHL players to get them to want to play in the Stanley Cup Playoffs, as opposed to marketed to fans to want to watch.

 

[Dr Jan Itor]

What percentage of responses to this aren't going to be marketing-related? 70%?

 

[Soundwave]

Give your entire marketing budget to Taylor Swift to come perform at the Cup Finals.

People may scoff at that but it would draw more eye balls than ideas rooted in 1990s marketing. That time has come and gone, yes it worked great for the NBA back then, but there is no modern equivalent to Michael Jordan (not even the NBA or Nike have been able to manufacture one, go look at Nike's stock price) and it's not the 1990s anymore.

Kids don't watch much TV anymore, let alone spending hours on MTV or something, let alone care about TV marketing.

 

[Kranix]

put every game on Twitch

 

[Suntouchable13]

You’d have to change the league first in a radical way in order to market it. I can’t market this garbage. I am already an established fan so I still watch, but how can you market this to new viewers?

 

[kerrabria]

I have noticed several threads about the failure of the NHL to market itself.

If you were voted NHL commissioner for a day, what kind of ideas you have to better market the NHL?

The Commissioner's job isn't to market the NHL. His job is to make the product easy to market.

 

[DumbManHockey]

I'm eating the penalties of ending all cable, local network whatever contracts and getting all the games onto YouTube or Amazon. Then, I'm banning gambling adds and setting max contract length to 4 years. More movement more fun. Then, I'll legalize 2 on 2 overtime. THEN, I create my in season tournament...

The prize for said tournament? Ghost draft picks.

First place gets ghost pick 15 of the first rounds, Second place gets ghost pick 30.

The catch? The picks must be traded for them to be activated... I.E: The team must trade it or it's gone forever... But what about the cap? I'm attaching a 1-3 year 5mil scaling trade cap exception for this specific purpose.

Why would the players care? You're telling me Connor McDusty wouldn't put max effort into 4-5 single elim games to earn free depth help?

Why would the owners care? Tickets sold.

 

[FlyguyOX]

Better hype videos like we had in the 90's, 2000's. They made the NHL feel like it was a super fast, super physical, awesome game to watch.

Now we get videos about scrawny 20 year olds not wanting to tip their barista

Lol so true.

The NHL hasn't leaned in on what truly differentiates it:

Grit
Toughness
Team-first mentality
Brotherhood within the locker room

 

[BigDaddyLurch]

...hire Torts as Chief PR Officer to the US...

 

[BonMorrison]

On a large level, it starts with the players and the NHL won't be able to market them properly until they remove the hard-coded media training they get at the junior level that makes them absolute robots. It is an overhaul that would take decades.

 

[Nikolajs Sillers]

Wanted to add something but forgot.

 

[12ozPapa]

Make the game violent again

 

[Rabid Ranger]

Make the game violent again

This is the real answer. The masses want speed, skill, and violence.

 

[acor]

Wouldn't do anything.
If I know Im fired omorrow anyway, why should I give a crap?

 

[KirkAlbuquerque]

On a large level, it starts with the players and the NHL won't be able to market them properly until they remove the hard-coded media training they get at the junior level that makes them absolute robots. It is an overhaul that would take decades.

nah

 

[FriendlyGhost92]

Abolish the NHL Network exclusive games, and abolish local blackouts.

You're welcome.

 

[Sasha Orlov]

Make it legal to use the stick as a weapon

 

[Tie Domi Esquire]

Lol so true.

The NHL hasn't leaned in on what truly differentiates it:

Grit
Toughness
Team-first mentality
Brotherhood within the locker room

Do these things still exist in the NHL?