IceNeophyte
Registered User
- Nov 14, 2017
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The Kachina is the best logo in the NHL.
AINEC
The Kachina is the best logo in the NHL.
Going back to the old logo I get, but I don't think there's a need for yet another rebrand. Did the last one work ?The brand is 15 years old at this point, and over that stretch of time the team has been in the news for all the wrong reasons. A rebrand helps suggest a new beginning, especially if it's part of the advent of a new owner or ownership group that is ostensibly dedicated to keeping this team in-state.
Going back to the old logo I get, but I don't think there's a need for yet another rebrand. Did the last one work ?
I wouldn't call the last change a "rebrand" per se. The logo stayed the same, the colors stayed basically the same; it was just a "massaging" if you will of the current brand, and I'll bet you dollars to donuts that it was driven more by the jersey manufacturer than IceArizona (especially given that several other teams switched to the new color patterns at the time).
I love the Kachina logo - but I think that the version we have on the throwbacks needs to stay on the throwbacks. I think a "refreshed" version of it would be great for a rebranding, as long as it retains local flavor and idiosyncrasy and isn't turned into a lame knockoff. But I'd be more than fine getting rid of Canada red and white and going with something else, like copper/teal/black.
I wouldn't call the last change a "rebrand" per se. The logo stayed the same, the colors stayed basically the same; it was just a "massaging" if you will of the current brand, and I'll bet you dollars to donuts that it was driven more by the jersey manufacturer than IceArizona (especially given that several other teams switched to the new color patterns at the time).
I love the Kachina logo - but I think that the version we have on the throwbacks needs to stay on the throwbacks. I think a "refreshed" version of it would be great for a rebranding, as long as it retains local flavor and idiosyncrasy and isn't turned into a lame knockoff. But I'd be more than fine getting rid of Canada red and white and going with something else, like copper/teal/black.
How about a big middle finger salute on our alternative jerseys. That screams Arizona.Agreed.
...but...
Our team identity needs to change if we get new ownership. Something brand new, something localized, something distinctive. Something to wash the taste of a decade plus of carpetbaggers in charge out of the mouth. Something that screams "ARIZONA!" rather than meekly whispering, "canada."
How about a big middle finger salute on our alternative jerseys. That screams Arizona.
Us to all the doubters that we deserve a team.Well, that definitely screams Arizona politically. If we wanted to scream Arizona in a sports context, we'd have to have someone getting kicked in the nuts.
If only members of the team read this thread. Time to rebrand.. adopting Kachina stylings.
Be still my heart.Not the best source obviously. Someone I’m friends with works somewhere that does business with the team. Who knows if they are talking out of their ass but kachina will be the branding moving forward.
I don’t know if the team will be creating new uniforms or just adopting the old ones. All I was told is kachina is the branding moving forward.
This would be great. Hopefully it’s just the Kachina head as the primary, rather than the whole Kachina logo.Not the best source obviously. Someone I’m friends with works somewhere that does business with the team. Who knows if they are talking out of their ass but kachina will be the branding moving forward.
I don’t know if the team will be creating new uniforms or just adopting the old ones. All I was told is kachina is the branding moving forward.
Hope this is true. I would buy a ton of Kachina merch if they sold it but pretty much everything still has the coyote head or the bland Arizona state outline logo on it.Not the best source obviously. Someone I’m friends with works somewhere that does business with the team. Who knows if they are talking out of their ass but kachina will be the branding moving forward.
I don’t know if the team will be creating new uniforms or just adopting the old ones. All I was told is kachina is the branding moving forward.
Don't care if it's just the head or the whole body, just really really REALLY hope this rumor is true.This would be great. Hopefully it’s just the Kachina head as the primary, rather than the whole Kachina logo.
Oh you thought that coyote on the jersey was howling?!If we wanted to scream Arizona in a sports context, we'd have to have someone getting kicked in the nuts.