I feel really really bad for NBC, they were a great TV partner for so many years I know the NHL has always a thing for ESPN and they were happy with how ESPN ran the streaming side of things so I understand them wanting to continue that but to give NBC a cold shoulder when they wanted to include Peacock since building up Peacock is a extremely high priority for the company. My understanding was ESPN was not willing to share any streaming rights and they consider Peacock a major competitor but it is still cold the NHL just went long with that.
I really do hope NBC ends up with TV package "B" but it would be awful to accept the scraps that Disney does not want and nearly impossible to try to spin it around like a good thing. NBC made it clear Peacock was now #1 and that's what they were spending their money on and it seems clear Peacock would not be apart of this deal. The fact NBC took the 200 million/year they were spending on the NHL shortly after they announced NBC SN was shutting down and used it all to overpay for the WWE PPV deal to put them on Peacock (Another subject but the math there suggests it was a horrible horrible deal but they were willing to spend anything to improve Peacock) tells me they don't expect to keep the NHL. FOX can take this contract and make it sound like a great pickup, NBC would look like desperate fools giving in now.
NBC took the NHL back in 2006 with no rights fee. The NHL and the network would split any profit 50-50. Ratings were not great that first year and the SCF involved a sunbelt team and Edmonton.
2007 was even worse.
Game 3 in Ottawa scored the LOWEST primetime rating in the history of NBC going back to 1948. There were more viewers watching in Buffalo than Los Angeles which is the Ducks home market. Still, NBC stuck with it and was rewarded in 2008 and 2009 with 2 great SCF's between Detroit and Pittsburgh. Then in came 2010 Chicago and 2011 Boston and NBC signed on for 10 more years and paid for the rights.
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