I’m wondering if it’s similar to Sweden in a way, that while soccer remains the more practiced, accessible and popular sport, hockey is one were both countries historically have had the greater and more successful teams internationally, and probably the more iconic individuals, more often than not.
The average Russian will perhaps tune into more Fifa World Cup games than Olympic hockey matchups, but they’ve seen more title matchups with Russian hockey teams. Ovechkin is a superstar in his game. If Andrei Arzhavin had remained relevant on the world stage beyond 2008, perhaps we’d have seen a couple more pictures of Putin schmoozing with their football team.