Yes, but maybe not as good the NFL and NBA is doing, and trust me I think both of these associations are bush leagues. NHL is with MLB in the bottom in terms of marketing to the potential areas. NFL and I believe NBA both have TV deals in some of Europe's major countries. NHL has some as well, but on remote channels and if it's not on a major one, it's probably only broadcasting a game once a week (which isn't close enough of maximizing the potential fanbase for hockey).
As for the video, absolutely love it, it's nice to see the game grow because that's the point of it. But I don't know how much influence it will be had for the rest of the country. I believe this tournament is shot in regions of Uttarakhand and Himachal Pradesh where it's normally poor and has the least amount of population in all of India. I admit it is nice that a major cities of New Delhi and Ludhiana are close to these regions, but it needs to have more influence in some of the southern, more hotter climates to have a good chance. Not talking about cities like Kolkata, Mumbai, Chennai, or Ahmedabad, but cities like Hyderabad, Lucknow, Rajasthan, and Kanpur can help with more growth and exposure.
I think I still prefer Hockey in Kenya video though.