So if I understand correctly, the team was sold to Gillett until the Molson brothers could get their act together (i.e. consortium of minority owners to buy with them) so they could buy them team on their own?
No … the Molson Breweries was bleeding lots of red, and needed to reduce debt. Habs + their privately funded arena (Centre Molson at the time) was losing lots of $, had too much debt on the books at the time.
Even thought Ron Corey was technically President of Habs, Molson’s CEO Dan O’Neill was asked to add hockey teams Pres role along w CEO role in 1997 and find ways to increase profitability including bringing in a new President of Mtl Canadiens - which he did a couple of years later (1999) by poaching Pierre Boivin from Bauer-Cooper. From 1997-1999 Corey’s actual roles was working for Molson Brewery as Pres of Quebec operations even though he was Habs Pres in name only.
Decision was made by the Molson board in 1998 selling off the team + arena was the only way to clean up the books, and try to compete with international peers (namely Anheuser-Bush, Heneiken, Coors and Carlsberg). Boivin was asked to focus on finding a new owner…. which ended up being Gillett in late 2000, with a sweetheart deal, as no local owner demonstrated any interest in buying the team + arena.
Gillett was an excellent owner IMO, he recognized the value of Mtl Canadiens brand and marketed it flawlessly. He also turned around the entire concert scene, Mtl struggled to attract top notch artists in the 90s, after Donald K Donald, and Gillett Entertainment Group was created and made the arena 2nd only to MSG in North America in terms of occupancy. Gillett, however, had loftier visions including securing funding for paying off debt from purchase of Liverpool
FC in the English Premiership
Sorry for the long drawn out reply, but bottom line Geoff Molson was told by his father (Senator Molson’s nephew) not to buy the Habs and do something else in life…he did it anyway and the brothers have continued to grow the successful business after taking over from Gillett