That PJ article is embarrassing, and I normally like the guy.
The real interesting tidbit in that piece IMO is the bit about the empty seats. All of this rift talk feels manufactured because general interest in the Canucks is lacking. And a lot of it probably is because times are tough, but sports are going through a bit of a reckoning I think (look at the NBA and the ratings plummet) with so many other forms of entertainment being available 24/7.
Capturing attention is hard, and the only way these guys can seem to do it is by creating a soap opera around a volatile team.