In that 30 second trailer Ed stares down a hellhound and a wall of debris crashing straight at him, and he doesn't flinch or react at all.
The wonders of CGI!!
Anyway....
The 7 Deadly Sins
Through a quiet weekend I binged this entire 24 episode adaptation of the first ~100 chapters of the popular manga series (now popular anime series), and after careful thought I decided there is an elephant in the room, a fly in the ointment, something that deserves to be discussed in depth.
(And no, it's not the constant sexual harassment, the ostentatious groping and peeking by one main character of another, played for laughs 3-4 times per episode- though that is disgusting, and were I not immunized to such things thanks to reading a lot of fantasy novels I would not have made it through this series)
But before I go off on a long winded rant, I will emphasize that The 7 Deadly Sins does something well, very well, exceptionally well; and that is characterization. Each character, while not breaking any originality curves or winning creative writing contests, is granted a specific personality that brings something to the series previously lacking, but now fulfilled with their inclusion. This personality is often directly based on their life experiences, and if nothing else the personalities are kept consistent throughout. This adept characterization- it clears the bar of "good enough" easily- carries the series, and I suspect is the source of it's large popularity.
But beyond characterization, this show is an absolute mess.
A layman sees a gilded, ornate pocketwatch, the kind wealthy people of the pre-1980's wear on a chain and barely fits the palm of their hand. She sees the carefully detailed carvings in the soft gold, the brilliant gleam in the sunlight. She understands where it goes and what it does and what it signifies. She understands all of these superficial details.
But within the pocket watch, impossible to see from without, are a series of finely tuned gears, click-clackiting away, ever turning in perfect harmony, hidden from the eyes of outsiders yet essential to the pocketwatch's mundane function.
That's this show. The author has undoubtedly spent his life consuming manga and other entertainment products. He understands clearly which beats he wants to hit, the specific order of the countless "and thens" that make this series. It's certainly odd to see a fair amount of effort placed into characterization that, combined with the author's talent, creates a cast of characters for which emotional investment is easy. But the same cannot be said about the story because there is none, there is nothing beneath the hood but ******** and deflection.
I can spend hours talking about how most/all of this show (again, outside of characterization, which is fine/good) is poorly thought out and makes no sense, but I don't want to waste time on trees, so I'll try to keep this as macro as possible.
[medium level spoilers follow, big ones (BIG ONES) are tagged]
The hook of the series is: the Sacred Order of D-Bags has forcibly overthrown the unelected totalitarian monarchy and it's beloved, benevolent ruler. The king's third daughter flees, planning to recruit a band of legendary outlaws to help her retake the kingdom. As luck would have it, she miraculously runs into the leader of this band . It's fortunate because his wanted poster looks nothing like him, for some reason.
[spoil] No, Hendrickson and Hellbram are well aware he is a demon, and not only that, their big dumb plan specifically hinges on Meliodas' capture (or rather, getting his sword). But I said I wouldn't waste time on how nothing makes sense, so I am aware it's for the sake of a running gag [/spoil]
And together, they set off!
So.....
If this were a better structured series, what would then happen is Meliodas (that's his name) and Elizabeth (her's) would come up with some sort of plan. You'd have a 5 minute exposition scene where Elizabeth explains the situation, and together they come up with an ultimate goal. They then decide that they need the specific talents of these people to help enact this specific plan. For example, Elizabeth would point out that the Sacred Order of D-Bags is split into two separate factions- the in-world reason for this is never explained, as any potential cleavages (and there are several rather large differences in world view between the two...heh...) are only revealed to one of the leaders of a faction after he/we learn there are different factions....I can only presume this is the vestigial remnant of what I'm describing above, lost somewhere in putting pen to paper or paper to screen- so they, the eponymous 7 Deadly Sins, needs to defeat/kill one so the other can take over and return control to the absolute ruler: and to do this, they need the talents of X, Y and Z.....
But that never happens. No plan of action is ever mentioned or discernible. The main cast fumbles blindly from place to place- the recruitment of the third outlaw makes since because they know his specific location, the others are WTF, just going to random places on complete whims and OH LOOK WHO WE RANDOMLY RUN INTO- with no real end goal other than "Collect the Plot Coupons". Once this is achieved, Part 2 begins with a plot development I can only assume the bad guys could have done at literally any time, but were nice enough to wait until the good guys were ready to go.
This lack of structure extends to nearly everything about the series (sans characterization). Story arcs- enough for entire series' worth of character development- are introduced and then resolved as fast as possible, sometimes in the same damn scene. The magic powers are arbitrary and clearly based on convenience- notice that not once is it ever mentioned that anyone is in danger of running out of magic power (unlike, say, Naruto). One character uses a special shield that can heal people within; another turns her skin to steel, literal steel; still another uses her race's power to read minds- all of these are introduced without regard to whether they make sense given what has happened before or what will happen later, they're all used that one time and then are promptly forgotten by the narrative regardless of whether any situations come up/came before in which it would make perfect sense to use those powers. The two main villains of the series are not properly introduced until halfway through it: in other words, it is not until halfway through the series that the audience understands what, specifically, is the goal of the main characters, and what accomplishing that goal will look like.
It's almost as if the author is terrified of writing himself into a corner, afraid of being pinned down: so he has created a world where there are no rules for himself, where anything can happen just 'cause, hoping that his writing talent and the characterization is enough for the audience to not notice.
It isn't.
As a result, there is no structure to anything. One of the few longer term story arcs with one of the characters is botched because we, the audience, don't learn the specific mechanics of it beyond that there is something between two characters until roughly 30 seconds before the thing is resolved- which is ridiculous. The author is aware that it is ridiculous, because roughly 10 minutes of real time after that, he gives himself a do-over (because magic) in which both characters act completely different then they did previously for no reason other than the first time around didn't work.
[spoil] Also Gilthunder's plot twist was terrible. Partly because there were ~18 episodes between the main indication/hints were provided and when he was revealed to be a coerced good guy, partly because the twist involves a character who was given about 1 minute of screen time, and was seldom mentioned by anyone previous to that point, and partly because frankly, I don't see why Hendrickson would give a crap if Gilthunder had said, "This wine is great, thanks!" and been off on his merry way. BTW the above I am, of course, talking about King and Hellbram.
Speaking of episode 2, it's probably just me, but I actually agreed with the village over the kid. It was a childish, dumb thing to put the grub in Gilthunder's drink- but a child doing a dumb, childish thing is not the issue, the issue is that the episode resolves with the village apologizing to the child.... "Sorry for treating you like crap kid after your stupid, childish action doomed us all!". Ugh. I think Melodias makes the point that both sides are wrong, maybe, so at this point I'm just reaching, but it rubbed me the wrong way.[/spoil]
Do I recommend The 7 Deadly Sins? Eh. Sure, why not. The series gets better in the 2nd half for two reasons: the pace picks up considerably, which makes the stupid ******** easier to ignore (see: The Dark Knight) and the fights start have more emotional depth to them.