Before FFG's edition, I had only played computer rpg's (small town, D&D considered spiritually sketchy growing up). I love it, and my gaming group has been semi-regularly running campaigns since the very first beta release (my best friend that I met as an adult cut his teeth on earlier Star Wars rpg's).
I love how characters don't get completely unbalanced as they gain experience (though some Force powers still can become ridiculous when levelled up) - and the player/GM collaboration is awesome. Right now I'm running a campaign with my teen boys and 2 of their friends - since we moved it's what kept them in touch online.
My friend even made
an awesome wiki for our campaigns - I encourage my players to write short journals for our sessions, both to increase engagement and narrative character development (and it's a great creative writing outlet) and to help me out as a GM - then I find out what my players remember and enjoy.
My favourite character as a player may be from our
Imperial Aces campaign 'Maestro' Andretti, a hotshot Xexto pilot. Very unreliable narrator in his journals!