In my opinion, the great hockey towns of the NHL are places where the fans will come even if the team is hot garbage. It's a short list for sure, but take somewhere like Montreal, even if they are terrible the fans still show. They boo, but they show. Columbus has potential to be a good hockey market, but we know that the casual fan is only going to come down to the rink if the team is good. Either that or maybe the occasional Saturday night if the team is bad. In my opinion, the ticketing folks have all the power in the world to at least give the perception that this is a good hockey market. For example, for games like the one against Tampa Bay, why not take a dynamic pricing approach to it. If the seats aren't selling the few days before a Tuesday game vs a non-marquee opponent, cut the price in half (or at least to the price STH's pay), especially in the lower bowl seating, that way we at least look respectable to the rest of the league. 500-1,000 half price seats sold on gameday certainly beats what looked to be damn near 0 full price seats sold the other night. Not to mention the fact that the club wouldn't end up bleeding so much financially at the end of the season. Maybe the club feels they are above this type of method, perhaps. Just my take, of course.