This actually isn't off base. But we should care more about the idea of equality than the idea that this is more of a virtue signal. If this type of thing grows the game and makes fans feel comfortable, it's worth it.
I don't think that many people are under the illusion that the league or other corporations that do similar things are motivated truly by doing good.
So here's my question. I'm not condoning what Provorov did but wouldn't it have been better to just ignore him rather than make a big case about the one guy that disagreed with Pride Night? Basically instead of the story being support for the LGBT community it became about ONE person that didn't come out during warmups. This is different obviously from the Rangers as a team not doing it.