Soundwave
Registered User
- Mar 1, 2007
- 73,864
- 29,915
In Edmonton he'd probably have to take a little less, but it also probably would be offset somewhat by a marketing bonanza in Canada. Lots of endorsement deal possibilities for commercials with McDavid + Crosby together. Hockey has a larger marketing footprint in Canada than the US because it remains the no.1 sport and having two generational Canadian players like that would be on the cover of every magazine, etc. etc.
You gotta figure that he could net an extra couple of mill per year from that alone (hello Rogers, CIBC, McDonalds Canada, Hyundai Canada, Boston Pizza, Lululemon, Canadian Tire, wider deal with PepsiCo Canada, maybe something with a Cineplex, etc.). I'm sure if his agent called any of these companies and said "hey would you like to do a marketing campaign with Sidney Crosby and Connor McDavid together", they would get a fair amount of interest.
I'd put the marketing potential there at least at a 2 mill/year gain.
You gotta figure that he could net an extra couple of mill per year from that alone (hello Rogers, CIBC, McDonalds Canada, Hyundai Canada, Boston Pizza, Lululemon, Canadian Tire, wider deal with PepsiCo Canada, maybe something with a Cineplex, etc.). I'm sure if his agent called any of these companies and said "hey would you like to do a marketing campaign with Sidney Crosby and Connor McDavid together", they would get a fair amount of interest.
I'd put the marketing potential there at least at a 2 mill/year gain.
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