Regarding the Family Arena it has two major flaws, the first and foremost is location, the second is management. Both are terrible.
Those of you outside the St. Louis area may want to follow along the next part with your maps:
It's location makes it tough draw for fans coming from parts of the STL area south of I44, East of I270 and anywhere on the Illinois side. Heck while working for the indoor soccer team that plays there, I talked to soccer people constantly in west St. Louis County (Maryland Heights, Creve Coeur, Chesterfield, Town and Country) who would say "I'd love to see an Ambush game, but don't want to drive to St. Charles." Although when it comes to the indoor soccer team, the arena is pretty far down the laundry list of problems that contribute to their lack of success.