The issue for me is the NHL regular season is far more compelling right now, and this just derails that momentum. We're at the point in the season where wins and losses really start to matter, and the standings have never been tighter (in the east at least) so slamming on the breaks to show a tournament with zero history and expecting me to care about it is a tough sell.
This should have been done before xmas if they wanted to hype up interest in hockey imo. I also don't really care about seeing n Crosby, McDavid, and MacKinnon on a team together, all great players, but there's no real story there other than good players playing together. There are more compelling stories with team USA (Tkachuk brothers and Hughes brothers prior to Quinn pulling out).
Then you have guys like Kucherov, Panarin, Draisaitl, Stutzle, Pastrnak, Marchenko and Necas. all top 30 in scoring but no team to play on. That's a lot of top talent that's ineligible for what's supposed to be a best on best tournament.