Forbes: Auston Matthews is the highest earning hockey player (on and off ice earnings)

[Romang67]

How much was Sundin pulling in for endorsements back in the day?

Probably less than he did from PokerStars during the poker boom in his post playing career, tbh.

 

[x Tame Impala]

Small market teams should get more cap space because they can't offer players $5m in yearly endorsements.

 

[AvatarAang]

I always enjoy seeing fans of non-playoff teams complaining about Matthew’s point totals in the playoffs

 

[SmoggyTwinkles]

And no ring

Really?

I feel like you should get a special ring for 69 goals.

 

[Sasha Orlov]

I always enjoy seeing fans of non-playoff teams complaining about Matthew’s point totals in the playoffs

Nobody is complaining

 

[SmoggyTwinkles]

I mean it really isn't when you think about it.

The NBA is massive globally - it is the most watched professional sports league in China which is over 1 billion people.

Add that everyone wears shoes, and its basically a cultural phenomenon for the new generation to be "sneaker heads". NBA players make a lot of money endorsing shoes. Jersey sales are massive too because you can wear a basketball jersey casually.

They have like 100X the reach and marketing potential of NHLers, it makes total sense.

I never see anyone wearing a NBA jersey.

Shoes absolutely. Maybe Matthews needs to up his fashion game?

 

[StreetHawk]

Pretty interesting article.

That is crazy how much NBA players make and how much they make off the court.

If you are well known enough to get a shoe deal, that is massive. 8 figures and that alone eclipses what NHLers get in salary at the top of the market. A while ago when Sid got his Reebok deal, Harden's average was basically what Sid got over the life of his contract and that was like a 7 year deal for Sid IIRC.

 

[Plastic Joseph]

I never see anyone wearing a NBA jersey.

Shoes absolutely. Maybe Matthews needs to up his fashion game?

go to SE Asia, its literally like every 3rd person. Have you ever been to a festival?

 

[Sasha Orlov]

I never see anyone wearing a NBA jersey.

How is that possible lol do you live on the moon

 

[Bradely]

$21.7m this year for the Leafs captain. The first hockey player this century to earn over $20m in a year

The rest of the list here:

The NHL’s Highest-Paid Players 2024

Hockey’s top earners may not compete with the salaries in the NBA, the NFL or MLB, but Auston Matthews’ $21.7 million haul is a sign the sport is finally on a power play.

www.forbes.com

McDavid comes out being a bargain.... and Ovi's is a nail in the Caps shoe.

 

[tarheelhockey]

Apparently Sergei Fedorov earned $29m in 1999

$14M signing bonus, $2M salary, $12M for conference Finals bonus

For the youngsters in the room, the backstory behind this was completely ridiculous and worth looking up some time.

 

[Terry Yake]

and people clown him for hanging out with drake and bieber

 

[SmoggyTwinkles]

How is that possible lol do you live on the moon

I live in Oshawa, Ontario, Canada, North America, The Earth, The known universe, The other universe on the other side of those black holes.

Never see anyone wearing an NBA jersey, or even more so an NFL jersey but that's a weird thing to wear.

I'm not talking about hats and t-shirts. Yet I see quite a lot of NHL team jerseys, unfortunately too many Bruins and Habs jerseys (sweaters)

go to SE Asia, its literally like every 3rd person. Have you ever been to a festival?

I get the shoe thing.

Maybe Matthews or McDavid can get a shoe.

Someone go design that.

 

[FrozenJagrt]

I suppose if Rick from pawn stars has a cup ring he can buy one

No need to go to Vegas, I'm not far from Toronto and can sell him one of mine. I've even got a Leafs ring! Found it in a case of beer if you can believe it!

 

[SmoggyTwinkles]

Also best wishes to everyone in Florida. I really hope it's not so bad.

 

[BostonBob]

Just think about how much more he would make if he ever reached his Playoff bonuses.

 

[Melrose Munch]

I live in Oshawa, Ontario, Canada, North America, The Earth, The known universe, The other universe on the other side of those black holes.

Never see anyone wearing an NBA jersey, or even more so an NFL jersey but that's a weird thing to wear.

I'm not talking about hats and t-shirts. Yet I see quite a lot of NHL team jerseys, unfortunately too many Bruins and Habs jerseys (sweaters)


I get the shoe thing.

Maybe Matthews or McDavid can get a shoe.

Someone go design that.

There's a ton of that in Oshawa. I was just downtown last week and saw a dolphins jersey and chiefs gear.

 

[BKarchitect]

This surprises people?

He is an American superstar, one of the best players in the game, unquestionably, and he plays in Toronto while exhibiting at least a modicum of personality and style - whether that makes you want to cheer for him or punch his stupid face is somewhat irrelevant.

 

[joestevens29]

Small market teams should get more cap space because they can't offer players $5m in yearly endorsements.

Yep Edmonton can sure use 5mil cap right now

This surprises people?

He is an American superstar, one of the best players in the game, unquestionably, and he plays in Toronto while exhibiting at least a modicum of personality and style - whether that makes you want to cheer for him or punch his stupid face is somewhat irrelevant.

Him being an American superstar is kind of minor in the big picture to why he eclipsed 20 mil

 

[Legion34]

Again this is pre tax. He probably takes home half that

 

[Nikki Potnick]

The finger thing means the taxes !

 

[Tie Domi Esquire]

Again this is pre tax. He probably takes home half that

I saw him at the food bank

 

[tarheelhockey]

I live in Oshawa, Ontario, Canada, North America, The Earth, The known universe, The other universe on the other side of those black holes.

Never see anyone wearing an NBA jersey, or even more so an NFL jersey but that's a weird thing to wear.

I'm not talking about hats and t-shirts. Yet I see quite a lot of NHL team jerseys, unfortunately too many Bruins and Habs jerseys (sweaters)


I get the shoe thing.

Maybe Matthews or McDavid can get a shoe.

Someone go design that.

It’s totally possible that these things aren’t popular where you live, but if they are massively popular elsewhere it kind of negates your point.

 

[Rubi]

$21.7m this year for the Leafs captain. The first hockey player this century to earn over $20m in a year

The rest of the list here:

The NHL’s Highest-Paid Players 2024

Hockey’s top earners may not compete with the salaries in the NBA, the NFL or MLB, but Auston Matthews’ $21.7 million haul is a sign the sport is finally on a power play.

www.forbes.com

McDavid is going to be asking for $18M for sure now on his next contract