As a Canadian viewer who has largely turned off the WJC's in recent years, just generally bored of the TSN media hype machine and celebrity building that goes on with the WJC every Christmas season. Every year before the tournament you see them basically assigning the requisite folk hero spots like they're looking for the next Marc Denis, Manny Legace, Jonathan Toews, Jordan Eberle. Feels extremely manufactured. The road to the gold medal is also extremely formulaic. Steamroll a sacrificial lamb, tune up, scare in the quarter finals, turning point in the semis, gold, etc. (well not every year). Every iteration it feels a little more forced.
The Hockey Canada branding is also something that irks me. Never understood why we started with the black in the colour scheme and then started putting a little gold on everything. A bit presumptuous and arrogant.
Seriously, lose the Hollywood production.