Model62
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- Jul 14, 2012
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Some call him the greatest coach in history. Before retiring in May 2013, Sir Alex Ferguson spent 26 seasons as the manager of Manchester United, the English football (soccer) club that ranks among the most successful and valuable franchises in sports. During that time the club won 13 English league titles along with 25 other domestic and international trophies—giving him an overall haul nearly double that of the next-most-successful English club manager. And Ferguson was far more than a coach. He played a central role in the United organization, managing not just the first team but the entire club. “Steve Jobs was Apple; Sir Alex Ferguson is Manchester United,†says the club’s former chief executive David Gill.
In 2012 Harvard Business School professor Anita Elberse had a unique opportunity to examine Ferguson’s management approach and developed an HBS case study around it. Now she and Ferguson have collaborated on an analysis of his enormously successful methods.
Read the whole thing (if you dare -- it's long!), but I've highlighted the eight lessons:
1. Start with the Foundation
2. Dare to Rebuild Your Team
3. Set High Standards—and Hold Everyone to Them
4. Never, Ever Cede Control
5. Match the Message to the Moment
6. Prepare to Win
7. Rely on the Power of Observation
8. Never Stop Adapting
Some of those are specifically about coaching rather than General Managing (#4 and #5), but change a few terms and Dean Lombardi could have written this. If Lombardi finds just a fraction of the success Ferguson did, he'll have built a dynasty.