In 2022, about two months after Canada celebrated what was then its 18th world junior hockey championship, the CEO of hockey equipment giant Bauer, Ed Kinnaly, declared: “The number of kids getting involved in hockey in Canada is spiraling downward ... but nobody’s talking about that.”
At the time, Hockey Canada reported 411,818 youths younger than 18 participating in the sport, a 22% drop from 523,785 just 13 years earlier, not counting an introductory program that is has been separated from registration numbers since 2021. That number slightly rebounded in 2023 to 436,895 but is still below pre-pandemic levels even while soccer and tennis numbers in Canada have already recovered.