TV audiences, Florida teams don't reflect what New York does nationally, not really close. New York-Washington brings in at least 2 of the top metropolises in the U.S. to the tv/screen.
It's good that St. Louis will be in, but having Boston, Philly, Detroit, Pittsburgh and Chicago on the outside could have a downturn in viewership this playoff, competing with the NBA. Philly fans well they have the Super Bowl at least. Out West 4 markets will be competing with NBA in their arenas and on TV.
If Ottawa or Winnipeg make the Cup, Gary is going to have to expand the league to decrease the odds of that ever happening again.