I can understand why Canadians and Americans are not going to be attracted to an Olympic tournament where their odds of success are small, but why is it such a prime emotional need to try to bring the Russians and others down by enforcing your standards to belittle the tournament? Why not just not watch, and not lose a lot of pubic hair over it by making a great effort to think of various rationales for devaluing it? Where does all that get you? Every Canadian knew that the NHL was going to boycott the Olympics, so why have a baby over it? Accept the reality of it!
This Olympic Gold will have a very positive value for Russian hockey, because kids will focus on heroes who overcame all the negative branding that came with the doping stuff, which largely didn't affect hockey, and won a Gold Medal to make Russians proud. TV will be covered with images of the celebration and the medal ceremony. It was also a substantial boost for the prestige of the Russian-based KHL, whose player were most visible throughout the tournament. People around the World will want to know more about not just Datsyuk and Kovalchuk, but young stars like Gusev, Kaprizov, and Gavrikov. Also, this should give German hockey a big boost, and if the Deutschland ever started building rinks and training coaches, look out World! North American hockey didn't get much out of the Olympics, but Russia and Europe certainly did!