Everyone knows where the bread is buttered. The West was the Rest as far back as 1998. Toronto got out, Detroit wanted out, and nobody really likes the alignment. In the one division that really works, the Central, it's still connected to the west coast.
Is one extra game against Detroit better or worse financially than more games against the important teams in the northeast corridor? We just have to wait and see.
Teams out west don't rely on eastern teams to fill their buildings. I'd say most of them do a pretty good job of bringing people in. It's not to the O6 team level, but it's not bad.
Phoenix is certainly an issue, but it's not the norm.
Many fans out west would just like to see some of those big name teams and star players in person. They say there's no better game to watch live than a hockey game. Well, people would like to see Crosby, or Malkin, or Stamkos, etc. Not just on TV, not just on highlights, but in person.
Home and home isn't something that just western fans want. Owners want it. Western owners more than Eastern owners I'm sure. The PA also seems to want it. Whether it's to balance out the travel a little more to make it fair for the PA as a group, or to go to every city, or to just potentially increase revenue to put more money in their own pockets.
And they do that. Yet some people want to split Vancouver from Edmonton and Calgary, to make the Pacific work better. Sure, they would still be conference rivals if they kept everything else the way it is, but is that enough? Can Philly be split from Pittsburgh because they would still be conference rivals? Philly and NY? Boston and Montreal?