Confirmed with Link: Coyotes officially rebranding; sign with MullenLowe agency

[RABBIT]

Although, SniperHF, me, and Rabbit are on the Notable Members list for having the most media. I had no idea until today.

https://hfboards.mandatory.com/members/?type=xengallery_media

I don’t even know what the f*** this means

 

[RemoAZ]

I don’t even know what the f*** this means

I was thinking the same thing. Top poster list? What the hell is that and why would anyone care about it? Weird...

 

[GiveAFlyingPuck]

I don’t even know what the f*** this means

Me neither. Notable member. That's what she said.

 

[Jormungandr]

I was thinking the same thing. Top poster list? What the hell is that and why would anyone care about it? Weird...

Now that I know that this is a thing, I’m gunning for it!

 

[RABBIT]

Me neither. Notable member. That's what she said.

 

[rt]

I was thinking the same thing. Top poster list? What the hell is that and why would anyone care about it? Weird...

Nobody would care about it. Lol. I never knew it existed until today. Ahah.

 

[rt]

Now that I know that this is a thing, I’m gunning for it!

I think we should all like everyone of your posts until you make it. Ahah

 

[Summer Rose]

Hopefully our future is better than our past lol

Three-time AVCO World Trophy champions!

 

[brentashton]

For this tank season they'll need to show the White Tank Mountains plenty.

That’s not very inclusive ...

 

[Kaizen]

Three-time AVCO World Trophy champions!

Reigning champions to boot!

 

[im gangster]

I literally can't interpret those words in a way that makes meaning in my head.

I’m a little bit terrified to find out what an nhl team is going to present as “cool and edgy”.

 

[GiveAFlyingPuck]

I’m a little bit terrified to find out what an nhl team is going to present as “cool and edgy”.

A skate blade, duh.

 

[im gangster]

Honestly, how can this be topped?

Wow. This is amazing. It’s funny, after I listened to it I ran off to get another video to positively compare it to. And of course, as it turns out, same artist.

 

[brentashton]

A skate blade, duh.

Vancouver likes this.

 

[im gangster]

Vancouver likes this.

Vancouver only likes vacant investment properties, and rioting. Tsk tsk.

 

[rt]

Seems like kinda the same as always.

 

[Arizonatah Coyetis]

Seems like kinda the same as always.

I think it sucks but I'm not the target audience.

 

[XX]

Seems like kinda the same as always.

From a purely production value standpoint that's probably the best thing they've ever put out. Usually it's just footage of the crowd with a filter over it and some insert shots of single players at a rink somewhere.

It's meant to target new fans, so on that front I think they got it right.

“All the people in the film aren’t actors, just real people—local business owners, players from our local youth team programs, ranchers, craftspeople—it’s a true representation of Arizona’s diversity.”

That's cool.

 

[RemoAZ]

I think it sucks but I'm not the target audience.

Hard for me to take any of that PR stuff seriously when the team is such an embarrassment on the ice. Almost like it would be better to wait a year or two to put together a really good PR campaign.

 

[JasonDemersWasOkay]

Being outsiders is a joke as long as the on-ice product is. No one likes the weird kid naruto-running through the cafeteria but when the football player likes anime that’s when people are on board.

The coyotes right now are the Naruto-running nerd.

 

[Arizonatah Coyetis]

Hard for me to take any of that PR stuff seriously when the team is such an embarrassment on the ice. Almost like it would be better to wait a year or two to put together a really good PR campaign.

I was thinking they'd do a "grow with us" campaign, or something. Play upon the fresh start aspect as something your gonna wanna be a part of.

This commercial actually made me feel like ice hockey was really out of its element here lol.

 

[XX]

Hard for me to take any of that PR stuff seriously when the team is such an embarrassment on the ice. Almost like it would be better to wait a year or two to put together a really good PR campaign.

The team isn't embarrassing. They work really hard. They're just bad talent wise. People understand that implicitly. It was way more infuriating to watching a bunch of players play soft and under their talent level under Tocchet. No response after whistles, bad starts where they didn't care. Now the results are bad but they feel better most of the time. And there's a plan.

Even casual fans understand that having 8+ picks early in a draft is exciting and represents a fresh start for the team. And the team has been here almost 25 years, so there's no point in ducking where the organization is at or trying to hide until they're 'good'.

Phoenix has always been a fair weather city, so just putting your brand out there is a good idea.

 

[TheLegend]

I was thinking they'd do a "grow with us" campaign, or something. Play upon the fresh start aspect as something your gonna wanna be a part of.

This commercial actually made me feel like ice hockey was really out of its element here lol.

You're thinking like a Canadian would.....

This is grass roots.... all the way down to the Native American grabbing the dirt..

 

[Arizonatah Coyetis]

You're thinking like a Canadian would.....

This is grass roots.... all the way down to the Native American grabbing the dirt..

I get it. We need to focus on the groups that make up the population and aren't familiar with hockey and get their attention. It's just a weird commercial from my pov.

They already have some of my $.

 

[Jakey53]

I think it sucks but I'm not the target audience.

I agree. Maybe I'm looking at it from the wrong angle.