Tra La La
Registered User
http://www.philly.com/mld/philly/sports/12174949.htm
While the latter part of that may be premature, the front end has merit. ESPN now has packages with major league baseball, the NFL and the NBA. Those who argue, as Pilson does, that ESPN increases the profile of your sport may be operating under an outdated premise. The mainstream media still do not cover the X Games, the Great Outdoor Games (which resemble a really long David Letterman skit), Texas Hold 'Em poker or cheerleading competitions.
You could even go the other way on this, that the NHL would be better served hooking up with one of Comcast's networks. With all due respect to Lance Armstrong, hockey becomes the most interesting thing on Outdoor Life Network the moment the ink is dry.
At ESPN, hockey is one level above the cheerleaders. If the money is the same, what's the big risk, anyway?