It also could be a huge fight internal fight for the league to try an unilaterally get teams to sell back their local rights. Remember when the Rangers tried to sue the league over the league taking over team websites? Imagine that times 1000. Blackouts exist because the leagues don’t have have those rights.
Of course the leagues (like MLB may be prepared to do) may have to step in for some teams that are left without options. This whole thing is a mess.
Right, the big issue in finding a solution to this miss is that SOMEONE has to be left holding the bag...
Advertisers is what made the RSNs profitable when everyone had cable. The carriage fees made back most the money they paid in rights fees to the teams; and the ads during games made it profitable.
But with subscribers leaving, cable companies couldn't raise prices to pay higher carriage fees to the RSNs (or even more people would cut cable). That meant RSN's lost both revenue from carriage fees AND less ad revenue because the broadcasts had fewer viewers.
If the leagues go to self-distribution and divide into cable and streaming (I'm going to use MLB since they're the ones saying they're prepared for this).
- Producing the games and selling them to cable companies in the current TV areas would likely go fine. It's more cost but the leagues can recover revenue that way, and separate the streaming into a different platform.
BUT
- Each league would be offering a streaming product in each market that features ONE local pro sports team.
- The RSNs are offering in-market streaming NOW, and DSG is still going bankrupt.
If DSG can't stay afloat selling Phoenix Suns, Arizona Diamondbacks and Arizona Coyotes YEAR ROUND on one service, how is MLB selling just the DBacks in the summer and making more money?
One possible advantage is that MLB could have a far easier time getting distribution on cable and streaming services as a bundle. They could sell an "MLB Local" channel to not only cable, but all the "streaming TV" providers. THAT is probably where they could find success.
MLB's plan should be to avoid exclusivity and cut deals with literally every cable and or streaming service; because the Streaming Service wars are going to be very messy, and being available on ALL OF THEM is the best way to keep the sport popular, alive and growing.