EpochLink
Canucks and Jets fan
The same sort of thing happened with Cena.
He was pretty popular among wrestling fans in general (not just "women and children") and smarks had no problem with him, but then he started winning all the damn time and became more of a kid-friendly sort of character before becoming "Super Cena" and smarks and large portions of the audience could no longer stand him.
I guess something similar happened with Reigns. I haven't watched the WWE much at all since 2013.
If only they turned Cena heel during that time, he still would’ve drawn big money but the fans/smarks would’ve accepted it that he was indeed a heel.