It's true the the CHL has "gifted" CHL players to the CIS. But, by a strange twist of fate, it's the same CHL that takes away all the fans. People at UNB and Lakehead are lucky because there's no competition. Almost every other university town in Canada has Major Junior hockey nearby. If there were a Q team in FreddyBeach, playing in a different rink, or even in the AUC, the fanbase for the Red Army would drop by a lot.
Before the Mooseheads, SMU and DAL had good crowds at their games. Another point on Major Junior is that it's Entertainment while CIS is just hockey, No Jumbotrons, mascots, T-shirt cannons, dancing in the aisles every stoppage. Kids want to go to a Junior game and they bring their parents. That's where the money comes in. Most of the kids are running around and half the parents don't have a clue what's happening on the ice, except to yell "Shoot" most of the time.
Canadian universities are academic institutions that offer sports to their students. NCAA schools have a different approach to sports: successful sports teams put the school on the national map and will attract more students, money and more good athletes. We don't have that kind of money in Canada. We can't build a 200 million dollar arena for our hockey team of a billion dollar stadium for our football team. Another factor for NCAA sports is that the alumni and students support their teams. I don't know how this happens; maybe it's an American thing.
Regarding CIS marketing, yeah.. it's non-existent. Again, because of lack of money. It wouldn't matter if they did.
A little story - When Jody Shelly played for the Mooseheads, he was a GOD. When he left, if you were to ask fans where he went, they didn't have a clue. He was down the street at DAL. Same for Billy Manley to SMU, Chris Peyton, Robbie Sutherland and Brandon Benedict to ACA. Someone else came in and took their place. From the Eagles - "They will never forget you 'till somebody new comes along".
Last point -I don't think Gards left because of a possible rule change. He had an opportunity and a change to get Taylor some good experience. That's my theory and I'm sticking to it.