Do not conflate over-all NCAA revenue with specific sports as all are not funded or treated equally. Hockey, for the most part, is a non revenue sport even in most Big10 programs. The lion share of revenue is generated by football and then to a lesser extent basketball (even women's basketball is a bigger generator than men's hockey) and that is where the majority of the expenses (funding) goes into. The collectives (NIL) at most schools that most are talking about here are primarily focused on football (we are talking 80% of all fundraising) and then basketball with a little left over for every other program.
I mentioned this a lot in the prospects thread but the other big change coming is the changes to the NHL-CHL transfer rules. Players will no longer be deciding between the CHL and the NCAA but rather a pro contract or continuing on for further development in the NCAA.