The CHL continues the tradition of the IIHF European Cup that was modeled after the UEFA European Cup in soccer, which eventually became the UEFA Champions League and in turn served as a model for the CHL. Only for a couple of seasons since 1965 has there not been such a European competition in some form, the KHL was established in 2008 and has nothing to do with it.
It's true that there's not a lot of money in the competition, but that's the nature of hockey in Europe in general and not about to change anytime soon. There's absolutely no line of serious sponsors with deep pockets behind the door that the IIHF is somehow keeping out. Criticism of the current format is fine, but to be constructive it should come with realistic new ideas.
When it comes to marketing games that's also on the clubs, even primarily on the clubs, they're the ones that must make the experience attractive for their fans. For ordinary regular season games it's enough to turn on the lights and there will always be X number of fans in the building. With the CHL like any less established competition you start with 0 and have to work your way up from there. I can't see the problem with having some games at venues like Frölundaborg or the Wellblechpalast either. If it's popular among the fans then go for it. Frölundaborg just hosted the WJCs as well.
Whether the future is bright or not remains to be seen, but it's not going to be any more bright without the CHL.
It's true that there's not a lot of money in the competition, but that's the nature of hockey in Europe in general and not about to change anytime soon. There's absolutely no line of serious sponsors with deep pockets behind the door that the IIHF is somehow keeping out. Criticism of the current format is fine, but to be constructive it should come with realistic new ideas.
When it comes to marketing games that's also on the clubs, even primarily on the clubs, they're the ones that must make the experience attractive for their fans. For ordinary regular season games it's enough to turn on the lights and there will always be X number of fans in the building. With the CHL like any less established competition you start with 0 and have to work your way up from there. I can't see the problem with having some games at venues like Frölundaborg or the Wellblechpalast either. If it's popular among the fans then go for it. Frölundaborg just hosted the WJCs as well.
Whether the future is bright or not remains to be seen, but it's not going to be any more bright without the CHL.