In a hockey system which has never made any money and is completely lost from a financial point of view. Where you become champion of a country by sinking in 40 million euros and see maybe 5 million come back. Way to be proud of something.
Every financially responsible team in the KHL went "modest team > bottom dweller > out of the league" route and you are bragging the league can throw meaningless amount of money away for some tickets. How about they create an environment where teams would get something from participating in it and could pay for the tickets themselves?