If you go to the Wolves website, compared to the other AHL teams, there's no mention of the NHL parent or affiliate anywhere, and the only possible mention of there being transactions between the two is through the "player transactions" page. Even the other independently owned franchises at least have some semblance of respect towards the NHL club that they are in an agreement towards (from having the team's logo on their jerseys to just having the information on the website banner or sometimes in the team directory), but the Wolves are, well, the lone wolf of the league.
So, if the goal is to foster team pride or awareness, you're better of banging your head on a concrete wall as that has never been their mission statement. And neither has been player development, as far as I'm concerned.
Which, once again, begs the question as to why Carolina, or any team, would affiliate with them unless they were down and out.