Toughest market to play in if you're a private reserved type personality. In the NBA and NFL kids in their young teens are beginning to get media spotlight on them, then major media spotlight when they go to Division 1 NCAA schools. Nobody pays much attention to young hockey players, even CHL players only have a handful of small town beat reporters covering them. For Matthews he had absolutely zero experience dealing with the media until shortly before the draft. This new management team has done a good job of shielding their players from the Toronto media mob but it's impossible to completely shield them. I guarantee you that if the Leafs lose this series Matthews will be out shopping, out for dinner, and will hear idiots calling him a loser, momma's boy and worse. This happens to Maple Leaf hockey players, always has, Wendel Clark had to deal with a ton of gay **** thrown at him based on rumors that were rampant in Toronto, unsubstantiated rumors but that doesn't mean anything to the type of person who does this kind of harassment. Wendel was a tough guy, he could handle it. If things don't go well in Toronto for the team and Matthews this could become a real issue. It's no secret that many NHL stars don't want to be Maple Leafs, they love the city, many of them summer there or nearby, but word gets around. NHL players love playing in the American cities where they get some attention but still retain their anonymity pretty much when they are out and about.