'Alignment' seems to be the big corporate buzz word at my company.Would you also take a matrixed approach?
Serious thing: In 2017 my company's marketing dept shoved "digital transformation" down the sales team's throats. No one understood it at all, it didn't apply to our product, and the sales team mostly all quit, and the company never recovered. It sold in 2020 for half what it was worth in 2016. Good times with business buzz words.