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It should, but both sides of the deal need cost certainty before you think about expanding. And perhaps there could be something in the deal where there is a provision for another team.
I don't think it would increase them a ton, because the markets that are left are either small or would cannibalize existing markets. IMO, the TV rights deal in Canada doesn't have much room for growth.
Even though there have been the expressions of interest, I don't think the NHL is seriously considering somewhere like Omaha, either. So this isn't really about Canada. The phase of the NHL expanding to anywhere and everywhere that they can in order to expand the TV footprint ended when they hit 30. Now, they're going to be more targeted and strategic.
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