They do have some Snuggerud merchandise - this company appears to be selling the merchandise and has contracts with individual athletes to receive royalties on the sales (my guess). I’d be very surprised if they’re signing fixed price contracts on top of royalties, though.
DTA has roughly 60 partners and its growing quickly. Most NIL Deals are layered with both upfront cash and royalty payments, depending on the partnership.
For instance, most of the DTA Athletes have a royalty deal that is tied to Folly Coffee, Yelloh Delivery, personalized products, etc.
Many have deals that are paid outright.
Derek Burns is the driving force of DTA, however it' John and Nancy Lindahl, who are pouring money into the Collective.
The whole Women's Volleyball Team has a pretty sweet NIL Package, thanks to Nancy Lindahl.
The way the NIL Deals are being set up, and with the New Revenue Sharing Model in College Sports, there is going to be a shift of more players staying in college over signing deals, its really just the tip of the iceberg with this situation.
My Son will be a senior in HS this year, he is pretty damn good at Football, and the NIL Deals being thrown his way, are pretty legit, His Girlfriend is at an SEC school on a Softball Scholarship, and her NIL Package was 37K for her first season, with a royalty on all personalized items sold on at the stadium shop and book store. She also signed a deal with the Ford dealership in that town and has a leased car that cost her $10 a month.