I think media in general can be very biased. I don't think it is just a Canadian thing.
The US hockey media does it all the time...inundating us with things about the Rangers (despite that being a flaming crap show....and before that, horrifically overrated, or all these stupid Colorado Avalanche trade options that all favor the Avs while they don't seem to give up much, etc, etc.
Just for examples.
I actually like tuning into the Canadian broadcasts of a given game if I get the chance, but I definitely skip over the pre-game stuff, intermissions, and post game shows, as they are SURE to include some irrelevant droning on about things that have nothing to do with the excellent Edmonton Oilers vs Carolina Hurricanes game I had just watched, for instance.
That's just the nature of media now. Everything for the sake of attention, and whatever garners the MOST attention, well, that is what they cover, shove down people's throats, and simply won't shut up about.
It's stupid things like that, IMO, continue to keep the NHL, as a league in the 'dark ages'.
The NHL has a real chance to be different, go out on their own, and treat each and every team, and their corresponding games, as the best things ever (even if some aren't).
I'm not a big NFL fan (my husband is), and a lot of what that league does can be pretty dumb, but the one thing they do REAL well is promote, promote, promote the HELL out of their teams and games.....even the undeserving ones.
Seriously...who gives a crap about the NY Jets vs Houston Texans on a Thursday night? Or the Atlanta Falcons vs the Jackonville Jaguars in Europe? Not many.
But the NFL's marketing hypes for those teams and games is such, they MAKE YOU believe it is must watch TV!
NHL should take notes....US and Canadian media alike, and stop always focusing on a set group of teams or players, then wonder why their Columbus Blue Jackets (Yea....they'll get there...one day) vs Winnipeg Jets SC Finals gets low ratings.
Because instead of celebrating the Jackets finally becoming an NHL powerhouse, or the Jets representing Canada well in the Finals, they are still lamenting how a team like the Leafs, Canadiens, Avalanche, or Rangers got eliminated....again...