I have come to a conclusion that international hockey became such a niche sport that it is only truly cared about by the hardcore fans in a handful of countries. It’s probably on the same level as international handball nowadays as there’s ZERO exposure and any interest for the casual fans, especially in North America. And there are multiple reasons for it:
- First and foremost: NHL have not sent their players to the last 2 Olympics, making those tournaments absolutely boring and pointless.
- Gimmicky World Cup: a parody of a best on best tournament in 2016 was still interesting for fans, but clearly the made up teams and players out of shape and interest made it underwhelming, NHL cancelled it since then.
- Canada dominance: argue it or not, but Canada established itself as the main hockey power winning most of the tournaments making it less interesting to watch: last WHC is a big proof of that, Canada F rather easily coasted through the tourney and grabbed the gold
- Russia ban: hate it or not, but Russia is a top 3 hockey nation when it comes to number of fans, hockey players and money poured into the sport. Without Russia, any tournament is missing a number of rivalries, many fans, many sponsors
- WHC losing popularity among players: if you compare the rosters of 2019 and 2023 WHC, it’s entirely different tournament, very few NHLers agree to play for their country nowadays and with Russia and Belarus bans they’re replaced with lower level teams that make the tournament even less enticing for the players.
All of this can obviously change if the NHL starts participating in Olympics, Russia is back and WHC regains its popularity, but for now the international hockey is rather dead than alive