I don't really think the cover athletes are a big deal, but putting the same guy on the cover in 2020 and 2022 just seems like a waste. There's so many top players who haven't been on a cover, why use Matthews?
MacKinnon, Draisaitl, Panarin, Makar, Pastrnak, Kucherov, Hedman, Fox, Barkov, etc...
I know Matthews is on the Leafs and he's a very marketable player, but he was literally just on the cover 2 games ago.
If they want it to be a big market team also with a star player, I really don't see how they choose Matthews when he was on NHL 20 while there or other big market teams that have huge stars who've never been on the cover. You'd think a guy like Panarin or Pastrnak being the choice would be a layup.