It comes with the people who ran it. Those guys are probably the real value, they can build on the CF platform to integrate all sorts of other info their FO may have from scouting reports, analytics, etc.
So they bought it to build a dashboard? I guess it's not unthinkable, but I'm surprised it wasn't easier to acquire this else-wise, or that they didn't already have an internal product.
You know, my skepticism is unwarranted it does sound easier dealing with CF personnel than some consultant group.
I mean, the value in cap friendly was that they were able to get accurate contract info pretty quickly. The capitals already have access to that.
They had a good interface, but its something that would be relatively easy to recreate if it were someone's fulltime job.