Around the NHL 2024-25 regular season Part II

[njdevils1982]

I don't understand how a trademark for thermal mugs and coolers has anything to do with a hockey team. There are tons of examples of duplicate trade names that don't overlap.

wish i had an answer for you but i'm only well versed in bird law

 

[JrFischer54]

I don't understand how a trademark for thermal mugs and coolers has anything to do with a hockey team. There are tons of examples of duplicate trade names that don't overlap.

Yeah that I don’t get either so yeti has exclusive rights to the name?

 

[forceten]

My guess is they argued that because they sell apparel and other stuff that an NHL team would also sell it could be “confusing”. Utah could have contested this but decided not to. Stupid.

 

[Guadana]

Wow. Graphics of this logos are really bad. Why they cant hire really good designer who will calculate good design with actual idea and smartness. Damn its bad. Its a stock level logo with poor design, proportions and calculations, not a great coloring at all, weak and boring silhouette, no interesting deep in logos, no silhouette in silhouette, etc.

Too bad they didnt pick Blizzard. This is a more imaginative task that requires more imagery and an original solution. The idea of having two clubs in Utah with a combination of ZZ in the name is also good and ironic.

 

[HBK27]

Was Stormin' Mormons really that bad of a name?

Just not a fan of any of these names/logos.

 

[forceten]

Was Stormin' Mormons really that bad of a name?

Just not a fan of any of these names/logos.

Yes. Yes it was.

And what’s the logo there? Two young men in inexpensive formalwear tapping on a front door with a hockey stick?

 

[My3Sons]

My guess is they argued that because they sell apparel and other stuff that an NHL team would also sell it could be “confusing”. Utah could have contested this but decided not to. Stupid.

My thinking is that they could probably work out a deal with the thermos company to both use the Yeti name and it's obvious synergy to have Yeti make the items for the team. But my guess is that there are too many Yetis to have to track down to make deals with. Is there a Yeti that makes clothes? is there a Yeti that makes hats or lanyards or whatever other trinkets the team wants to sell?

 

[njdevils1982]

Wow. Graphics of this logos are really bad. Why they cant hire really good designer who will calculate good design with actual idea and smartness. Damn its bad. Its a stock level logo with poor design, proportions and calculations, not a great coloring at all, weak and boring silhouette, no interesting deep in logos, no silhouette in silhouette, etc.

Too bad they didnt pick Blizzard. This is a more imaginative task that requires more imagery and an original solution. The idea of having two clubs in Utah with a combination of ZZ in the name is also good and ironic.

it worked for zz top

 

[TheBeerNerd]

Wow. Graphics of this logos are really bad. Why they cant hire really good designer who will calculate good design with actual idea and smartness. Damn its bad. Its a stock level logo with poor design, proportions and calculations, not a great coloring at all, weak and boring silhouette, no interesting deep in logos, no silhouette in silhouette, etc.

Too bad they didnt pick Blizzard. This is a more imaginative task that requires more imagery and an original solution. The idea of having two clubs in Utah with a combination of ZZ in the name is also good and ironic.

People have speculated these may be AI generated, which tracks. Why spend money on human labor when you can just lazily punch in a prompt and have it spewed out?

 

[JrFischer54]

People have speculated these may be AI generated, which tracks. Why spend money on human labor when you can just lazily punch in a prompt and have it spewed out?

if this is the route a billionaire owner went then that franchise is screwed over. heck as a society we are screwed over they couldn't pay someone what a thousand dollars to mock something up? btw i kinda agree with you thats what they did

 

[MadDevil]

People have speculated these may be AI generated, which tracks. Why spend money on human labor when you can just lazily punch in a prompt and have it spewed out?

The one with the Yeti looks thought out enough to be legit. The Mammoth looks decent. The Outlaws looks like they went "oh shit we forgot to put a logo on this, somebody throw one together quick."

I think they're gonna stick with Utah Hockey Club so they can still do Yeti logo/mascot stuff without calling it a Yeti.

 

[Guadana]

People have speculated these may be AI generated, which tracks. Why spend money on human labor when you can just lazily punch in a prompt and have it spewed out?

If they are this level of stupid I dont know what to say.
Design is a free money. You can save a couple of thousands dollars and never sell your jersey. You can hire really good pro, give him more money(I believe its nothing for billionere to pay 2-10 thousands more when you should spend millions for buildings, salaries etc) and sell attractive and interesting jersey again and again. People are buying red wings hats all over the world just because logo is great.