Anyone who thinks Rogers and Bell care about the Leafs going far in the playoffs because it will make them more money is wrong.
They're not looking at the bigger picture.
Bell generates a whopping $25 BILLION in revenue EVERY YEAR with
Rogers coming in at another whopping $15 BILLION. The
Leafs generate a piddly $281 million by comparison.
$4B only seems like a lot of money to those with small minds incapable of thinking big.
Every corporation, everywhere cares about earning incremental profits, within all of their product lines. That the ROI for Bell and Rogers is nearly 17% annually, suggest that this is a VERY profitable portion for them. Every manager, of every line of business will have targets, and profitability expectations on them, and that includes those in the MLSE department. More revenue, by playing more games, would be of interest.
And yes, a $4 Billion profit, or 21% annualized capital return on their investment, plus say 15% annual revenue return... or around 36% annual total return on investment is a solid return. Where small lines of business don't earn outsized returns for corps, they aren't of relevance. Where you get over 30% ROI, they are indeed of relevance.
As someone who actually works in the Capital Markets, regularly reviewing corporate valuations, and financials, I find your comment amusing.
Most mature people can discuss their like, or disdain of sports figures, without calling them eunuch's, or other pathetic examples of name calling. Immature posting, and name calling such as this devalues this forum.