- Nov 9, 2015
- 160
- 110
It's been a year for the Chicago Blackhawks! Lots of negative press and shocking outcomes around the Beach-case. On the ice the team is struggling to win. It seems that the journey of transformation and refelction has just begun.
Lots of noice and lowered expectations might be a great chance for Chicago to rebrand their franchise. Especially since the logo controversy is not something which will go away but intensify over the next years. Eyes are on the organisation and pressure will be more.
As a European, I might not understand the complexity of the logo controversy (especially like the "honorable" story and design behind the Blackhawks logo). But also I am marketeer, I'd like to see the bigger picture and what's the best for the franchise.
So wouldn't it be now to work through all the dirt which came up recently, get some heads rollin and create a new chapter? Let's give the "Black Hawk" the last honorful task. He's the one who takes care of the dark chapter of the organisation because it doesn't stand for his "Blackhawk Division". As a leader, he stands up, burries the shame and retires in honor.
I'd be sad to see him go, but it would be a story to remember. Therefore, I see a chance to get this done smoothly and to build a story around it, which pays into the next brand.
I wonder what the fan base sentiment around a rebrand would be, that's why I post my thoughts here thx for the feedback.
Lots of noice and lowered expectations might be a great chance for Chicago to rebrand their franchise. Especially since the logo controversy is not something which will go away but intensify over the next years. Eyes are on the organisation and pressure will be more.
As a European, I might not understand the complexity of the logo controversy (especially like the "honorable" story and design behind the Blackhawks logo). But also I am marketeer, I'd like to see the bigger picture and what's the best for the franchise.
So wouldn't it be now to work through all the dirt which came up recently, get some heads rollin and create a new chapter? Let's give the "Black Hawk" the last honorful task. He's the one who takes care of the dark chapter of the organisation because it doesn't stand for his "Blackhawk Division". As a leader, he stands up, burries the shame and retires in honor.
I'd be sad to see him go, but it would be a story to remember. Therefore, I see a chance to get this done smoothly and to build a story around it, which pays into the next brand.
I wonder what the fan base sentiment around a rebrand would be, that's why I post my thoughts here thx for the feedback.