A rebuild - if you’re looking at how that word is used by like a Friedman or a Pagnotta or similar - involves selling off productive core pieces for futures and resetting the window. With what the Bruins have in house, that would mean two of Pasta/McAvoy/Swayman minimum. Sell expiring contracts off for picks. Get really shitty. Hope you’re the one in 10 chance that can turn it around in less than 5 or 6 years.
Retool is keep the core and other key pieces - resigning them if needed - but holding on to prospects and draft picks. A faster retool is trading those pieces for NHL players or NHL ready prospects. You’re not losing on purpose, but you’re not investing in the team for this year.
To me, those who push for a rebuild don’t usually consider the consequences or the risk involved. They just want carnage.
The local major league team I've supported essentially from the cradle (thanks dad) has gone through multiple full rebuilds in my lifetime. Only one of them has in any sense worked in that they built a very competitive team but even then while they made it to the grand final twice they lost narrowly both times before sliding back into mediocrity. So I'm very familiar with the sheer amount of hard work, time and frustration that go into rebuilds and the reality that most of them will fail.
But despite that I'm not against them. Much as they can suck and lead to a lot of boring, uncompetitive games/seasons, there can be a lot of excitement too, and a lot of upside if - big IF - things go well. Reality is too that for all the failures, the vast majority of cups in proper cap and draft leagues are won by teams that have rebuilt or at least heavily retooled in the recent past. That's the risk/reward that goes with them.
What the Bruins have tried to do is a staged retool whilst continuing to contend every year. Have completely changed their core and most of what goes around it, piece by piece, season after season, all while trying to nab another Cup and keep the team at the pointy end into the future. Tough ask, done fairly well, it must be said. But now some serious cracks are appearing and the question becomes can the current policy continue?
Every year at the deadline they've tried to make the team better for an immediate playoff run, or at least not made it worse. But is this now the time to dig in a little harder on the retooling side, essentially give up on this season, and make some moves that will hopefully benefit the team more in 6-12 months rather than 3? And then reinforce that plan further in the offseason, including a new and better coach. Under this direction you keep the inner core intact and back in your good kids, but guys on the fringe of it like Carlo and Coyle become tradeable and you do some more thorough house-cleaning at the lower levels.
That's the option I favor. I think it suits where the Bruins are at, it suits the mindset of the franchise, and probably much of the fanbase, and it has reasonable prospects of success for a good turnaround next season. Might fail, but probably have to try. Would much prefer that than any short-term moves made during this current trade period to try and bolster a lost cause. That would be foolish, IMO. At the other end of the spectrum is that full rebuild but I think it's too soon for that option. There's enough there, and enough invested already, to warrant trying for a quick bounce back first. But if it does eventually come to it, rebuilds don't scare me and I'm realistic about them. Been there plenty of times before. If Boston has to follow that path, I'm there for the ride.