Just to add to this:
A lot of folks on these boards who support North American teams are pretty heavily blinkered, and wonder why the tournament doesn't make a few tweaks here and there that would overwhelmingly benefit their teams. I see it most from Canadian posters, but that's the place I tend to end up.
The most common complaint about international hockey is that there are only five or six teams who have a legitimate chance to win. But if you don't put a specific effort into bringing other countries up, you'll never increase that number. Germany, Switzerland and to a lesser extent Denmark and Latvia, have started knocking on the door, but for international hockey to really take off, there needs to be more work to bring along top European sports nations, like France, Italy, Great Britain and the like.
Setting conditions at the worlds to encourage basic fairness for the minnows - as opposed to giving prefential treatment to the top 6 - doesn't neccessarily improve development, but the opposite would absolutely set back any improvement.
Overall, when we North Americans look at this tournament, we need to see it through the lens of countries where hockey still needs help to get it into the collective consciousness.