This is so obviously stupid and bad for him.
That's the thing that frustrates me. As a person, he'll be fine. His trust fund means money will never be an issue (assuming he doesn't blow through it on stupid stuff). But they're actively ruining his basketball career. Maybe he never would have made the NBA otherwise, and maybe he doesn't really love the game, so sitting on the bench doesn't bother him, but they stole his chance of being a productive player at any level.
And the saddest part might be that you would have thought his heart issue last year might have opened some eyes on reconsidering this Lebron PR plan, but it didn't, because people aren't really concerned with what's good for the kid.